Back from Zambia
Dear HP Team
I don’t normally give you reports on the shows, mainly because the shows don’t really excite me that much from an ROI perspective… but this one may be considerably different. The Zambian Sign Show surpassed my expectations, both in the number of people attending (567 in total) and the quality thereof.Dear HP Team
During the show we were fortunate to even have a recorded and televised visit from the Provincial Minister of Lusaka, Zambia (Hon. Amb. Japhen Mwakalombe, MP), visiting our stand. While the Minister was on our stand we quickly printed out his picture on the HP PageWide XL 4000 MFP and he was blown away! We also had some time to talk to him about differentiating businesses with HP Technology by selling value like wall art instead of the traditional banners, posters and billboards which end up driving the price down because everybody is doing it.
We are still busy processing the leads, our rough count shows that we have taken over 82 quality leads that will become opportunities in our CRM system.
Our Midcomp contingent at the show consisted of four representatives on our 18 square meter stand: Raskeh Rosen, Mariana Raath, myself and Sean Davis.
Regarding equipment on the stand we had an HP PageWide XL4000 MFP and an HP Latex 360 as well as a TV displaying all the other latex technology we offer. In order to get the equipment safely to the show with zero cross boarder issues, we did a deal with our customer in Zambia, Six Light Media, to uplift the equipment we sold them from their shop in Zambia and transport it for use at the show.
– By Sean Greer, Midcomp Group Marketing Director