Today, thanks to developments in digital printing, marketers can approach campaigns in a targeted manner, addressing specific consumer needs in specific regions. Additionally, brand owners are increasingly cautious about their ‘go-to-market strategies’, preferring to conduct focused test runs before going into full production. View the full article here: https://www.packagingmag.co.za/magazine-issues/2014/february-2014/digital-print-for-packaging-on-the-rise/