SUSTAINABILITY

Why is sustainability so important?

Sustainable printing has become essential in today’s complex and ever-evolving landscape.

This movement goes beyond merely addressing environmental impacts; it also encompasses the well-being of people and society. Governments are tightening regulations, while brands and consumers increasingly prioritise environmental responsibility. Ignoring sustainability is no longer an option and carries significant repercussions.

Enhancing the consumer experience has become a major driver of change, with many business owners striving to identify the most environmentally friendly solutions. If you’re part of the printing industry, it’s time to consider offering future-proof solutions that boast top-tier environmental certifications.

HP Latex Inks deliver an impressive environmental and health profile, benefiting both print service providers and their customers. With credentials that address indoor air quality concerns, these inks produce odourless prints ideal for indoor signage and décor, including homes, restaurants, retail spaces, and even hospitals.

Beware of “greenwashing” by suppliers and brands that claim sustainability without genuine action. Midcomp (Pty) Ltd., as an HP Amplify Impact 3-Star Catalyst Partner, is committed to driving meaningful sustainability. From training our employees through this initiative to incorporating sustainability into our sales approach, we empower customers with the knowledge and tools to make impactful, eco-conscious choices.

Stay ahead of the curve and lead the industry by championing sustainable printing with HP Latex technology—gaining both a competitive edge and the trust of your customers.