Midcomp has successfully installed South Africa’s first HP Latex 700W printer at Fineline Design, marking a significant milestone in the local print industry. This installation highlights how advanced HP Latex technology is enabling businesses to expand their capabilities, improve efficiency, and unlock new revenue opportunities.
About Fineline Design
Fineline Design is a Gauteng-based print specialist offering a wide range of services, including banners, flags, signage, stickers, posters, canvas, wallpaper, POS displays, and vehicle wrapping through its Wrap Vehicles division.
After previously outsourcing print work, the company has steadily invested in in-house production equipment — with Midcomp as a trusted partner over the years.
Why the HP Latex 700W Was Chosen
Fineline Design Managing Director Manny De Souza explained that the decision followed extensive research and a clear need for white ink capability.
The HP Latex 700W enables:
- White ink printing without complexity
- High-speed production with vibrant colours
- Deep contrast using rich blacks
- Sharp, high-resolution output
“We can now achieve results similar to a flatbed printer,” said De Souza. “The ability to reverse print onto vinyl and apply white ink onto materials like Perspex opens up new creative opportunities.”
Key Benefits of HP Latex Technology
White Ink Innovation
The addition of white ink allows printing on dark and transparent media, including applications like vehicle wraps and window graphics.
Enhanced Durability
The ink offers strong scratch resistance, even without an overcoat. When combined with the overcoat feature, durability increases even further.
Higher Productivity
With larger printheads, more nozzles, and improved curing technology, the HP Latex 700W delivers faster output and greater efficiency.
Cost Savings
The overcoat feature reduces or eliminates the need for lamination, lowering production costs while maintaining quality.
Driving Business Growth
The installation is expected to significantly boost Fineline Design’s fleet branding division. The ability to print durable, high-quality graphics without additional finishing steps creates new opportunities for growth and scalability.
Midcomp’s Role and Ongoing Support
Midcomp played a key role in supplying and installing the HP Latex 700W, ensuring a smooth transition for Fineline Design.
“The installation went smoothly, and any minor issues were resolved quickly,” said De Souza. “We’ve worked with Midcomp for many years, and they consistently ensure everything runs efficiently.”
Midcomp continues to provide ongoing support, reinforcing its commitment to helping customers maximise the value of their print technology investments.
Conclusion
The installation of South Africa’s first HP Latex 700W at Fineline Design demonstrates how businesses can leverage advanced printing technology to stay competitive, improve production capabilities, and unlock new revenue streams.
With Midcomp’s expertise and HP Latex innovation, companies are better equipped to meet evolving market demands and deliver high-quality results at scale.
View the original full article and video here: https://www.signafrica.com/midcomp-installs-first-hp-latex-700w-in-south-africa/