‘The printer was designed for high production sites. Big ink supplies, larger rolls and HP’s Tension-Sensing Winder allow unattended operations, even overnight, complete with HP Services and cloud fleet management tools. The machine helps users avoid reprints and media waste with 1200 native dpi printheads and HP Smart Nozzle Compensation system, saving up to 50 percent floor space with frontal media loading and a spindle-less system.

Hip and Cool’s owner Sandra de Villiers said that she is very satisfied with the machine’s speed, production and the unique benefits of the products it is producing: ‘One of the printer’s unique features that I have not tried yet is printing directly on fabric, which saves on sublimation paper cost.’

Another benefit that de Villiers outlined was being able to do her own sublimation. She added that the service from Midcomp was very good.’